Communication Culture Consciousness
If communication in its myriad forms of expression is what comprises a culture, then the particular architecture or design of communicating is what determines that culture's level of human consciousness. An emphasis on beauty in art, song, dance, and storytelling will produce a very different consciousness than one inclined toward ugliness.
It almost seems trite to say so, but when one's primary input is from mass media, it's hard to imagine a beautiful mind.
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